New York, NY



Primary Skills

· Social Media Marketing          · Content Creation

· Digital Marketing                   · Brand Management

· Public Relations

Music, Writing, Dance and an avid Social Media enthusiast in that order would describe me best. Previously worked in the Music Festivals & Fashion space.



Twisted Entertainment Pvt. Ltd.– Enchanted Valley Carnival                                  August 2014 – February 2016

Manager – Digital & Social Media Marketing and PR

· Content creation, management and audience growth for all social media channels listed below:

Official Facebook page –

Official Twitter handle –

Official Instagram handle –

· Print and digital PR for the festival and artists. All forms of in-flow and out-flow of Communication.

· Headed the rebranding and new website project in 2015 when the Brand underwent a drastic revamp!

· Managed all Ticketing / Festival related queries on the helpline as well as on e-mail.                                                                                                                  May 2014 – January 2015

Guest Contributor

· Beauty, Health and Lifestyle writer for the  PopXo website.


Luminesce                                                                                                                   June 2014 – December 2014

Guest Writer

· Freelance writer for Luminesce, a magazine widely prevalent in the print medium all across the country of Thailand in leading hotels for their Tourists and Guests.


Sheelpe Enterprises Pvt. Ltd. – Aava Natural Mineral Water                                   June 2013 – July 2014

Key Accounts Manager

· Handled Central contracts and serviced hotel chains such as the Trident Hotels of the Oberoi group, The Marriott group, The Four Seasons Mumbai and also leading airlines such as Jet Airways and Air India to name a few.

· Handled all the orders, schedules and grievances if any.

· Was also a part of the core team working on the redevelopment of the Brand identity.


Saffron Lifestyle Traders Pvt. Ltd. – United Colors of Benetton                               June 2011 – December 2012

Public Relations Officer

· Customer Profiling – This required me to gauge each customer as an individual and understand their tastes and needs and in turn hand them over to the apt sales assistant.

· Customer Complaints – I was the interface between the company and the customer and dealt with how customer feedback can best be implemented to build brand loyalty.

· Assisted and handled Visual Merchandising to result in Add-On Sales.


Spin Academy                                                                                                             July 2005 – June 2011

Instructor and Administrative Assistant

· Dance and Fitness Trainer

· Staff Management and Administrative Assistant.

· Performed as a lead troop member at professional corporate events, TV shows and Bollywood films.



St. Xavier’s College – Ahmedabad, India                                                                    June 2006- June 2009

B.A. in Psychology


Languages known

English, Hindi and Gujarati.


Social Connect

Linked In –

Facebook –

Instagram –

Twitter –