Education

University of Miami

August 2011/May 2015 Major: Management / Minor: Finance, Sport Administration

Graduated Magna Cum Laude with Bachelor of Science in Business Administration
GPA: 3.8/4.0

Experience

Ultra Music Festival

March 2015 Marketing Assistant

• Monitored social media feeds using Radian6 software to identify individuals violating security regulations and to gather consumer opinions to segment the market for push-marketing efforts, ultimately saving 75% in advertising expenses while creating a targeted marketing campaign
• Streamlined 4,000 high-resolution photographs by photographer and location to create an organized visual content database, simplifying and accelerating overall marketing process
• Managed globally broadcasted live stream via Twitch by ensuring all video coverage was aired as planned, running scheduled advertisements, and notifying viewers via social media accounts of performances, reaching a total of 7.9 million viewers over the festival’s three day span

Foundations Artist Management

May 2014/July 2014 Direct Intern to Head of Tour Marketing

• Analyzed 2012 and 2014 Young the Giant tour data to develop comparison spreadsheet for band manager to improve ticket pricing, venue locations, and market reach for future tours based on past statistics, as well as crafted infographic to summarize findings in a simplified pictorial manner to band members
• Streamlined show logistics to assist in coordination and execution of touring acts by centralizing printout show data into categorized digital marketing workbooks, filing and organizing deal memos, and updating toll on band’s ticket counts to ensure smooth tour operations on a daily basis

PS Business Management, LLC

June 2014/August 2014 Intern

• Recorded purchase orders and billing information for artists performing Electric Forest Music Festival and filed post-performance settlements to consolidate internal processes
• Logged credit card statements into detailed journal entries for record keeping purposes through proficient use of accounting based software, Quick Books, to help determine future budget allocations

Knack For Tracks (knackfortracks.com)

May 2012 Co-Owner, Chief Editor, Writer

• Transformed small music blog into a prominent name by promoting rising artists and exposing new music, resulting in a global reach of more than 2,800 Facebook subscribers in over 180 countries
• Curates and generates content, schedules regular features and employs analytics to help increase web traffic (700/day) through social media outlets
• Explored and critiqued numerous music events by inquiring for press access, advertising events in advance, attending and analyzing performances, and writing post-event reviews, increasing organization’s credibility while promoting artists and venues

Your Listen (yourlisten.com)

February 2014/June 2014 Music Relations Intern

• Helped drive music promotion campaigns through the efficient use of various social media marketing strategies to endorse artists and drive traffic to website
• Built rapport with artists, managers, and labels by use of proactive contact management and effective communication to recruit them onto platform, helping increase Your Listen clientele while also expanding artist’s promotion of music