Description
PROFESSIONAL EXPERIENCE
Coffee Labs. New York, NY November 2022- Present
Interactive Project Manager
· Secured and managed over $1.2M in client revenue in the first 9 months at Coffee Labs
· Partnered cross-functionally with brands including Dyson, Hulu, Diageo, MGM Studios, and Jersey Mike’s to conceptualize integrated marketing campaigns that exceeded KPIs
· Support the development of innovative digital and experiential strategies leveraging emerging technologies like AI, AR, and VR across social, digital, and live channels.
· Manage multiple accounts end-to-end, working diligently to meet and exceed performance goals and provide excellent client service.
· Craft and negotiate sales proposals and statements of work for clients and vendors, articulating campaign strategies and high ROI
· Review creative concepts and collaborate with creative directors to align innovative assets with client branding and campaign goals
Blockparty, Inc. New York, NY
Director of New Business. December 2021-September 2022
· Directly responsible for leading Blockparty’s four-person sales force
· Surpassed quarterly KPIs by an average of 11% through June 2022 review period
· Manage existing partnerships and enterprise-level opportunities and establish new business opportunities with leaders within the Web3, Music, and Art Industry
· Conceptualize, develop, and test tailor-made go-to-market Web 3 strategies for musicians and labels around the globe
· Draft and negotiate all sales proposals and contracts for clients and partners implementing our platform
Business Development Manager/Analyst. May 2020-December 2021
· From launch of platform in Aug. 2020 to May 2021, generated over 80% of sales revenue
· Developed and improved standardized methods and practices that streamlined deal structuring, negotiated with clients, and created a smoother transition from strategy development to project execution
Blockparty Tickets, New York, NY Summer 2019
Business Development Intern
· Identified and contacted venues, promoters, and event organizers to generate sales leads to promote and sell our product for use at festivals, concerts, and conventions
· Worked closely with the local venues, promoters and our product and marketing team to develop strategies for executing a thirty-five-city, live music tour, which implemented our ticketing application
Capitol Theatre, Port Chester, NY Summer 2019
Special Events and Hospitality Intern
· Contributed on-site for high profile events and live shows, providing support for the hospitality team with fulfilling artist hospitality riders and green room set up
· Managed attendee and vendor lists for events and shows, prepared load-in and load-outs sequencing for vendors and production
EDUCATION
Trinity College, Hartford, CT Class of 2020
Bachelor of Arts, English and Media Studies
LEADERSHIP
Psi Upsilon Fraternity, Social Chair Winter 2017-Spring 2020
· Organized and managed all operations for fraternity’s biannual concert for 1,200 students, as well as multiple local philanthropic events with sororities and local charities
· Assisted other fraternities and other student organizations with planning and facilitating their concerts and live events
Trinity College, Football Team Fall 2016- Winter 2017
SKILLS & TOOLS
Technology: Hubspot/Salesforce, Microsoft Office, Digital Advertising, Client Relationship Management Proficient with all social media, AI, AR and web3 platforms