Description

Education
Roberts Wesleyan College
Bachelor of Science in Marketing, 2015

Professional Experience
Social Media & Customer Experience Assoc. at Lyft Jan. 2016 – present
Work cross-functionally with Product, Marketing and other teams to ensure a cohesive voice of support
Assist in interviewing potential employees as well as train new employees in social media software, curriculum, and calendar organization.

Digital Marketing Intern at Capitol CMG Label Group June- Aug. 2015
Developed creative strategies with social media channels, like Pinterest, to promote artists: 1,520 average daily impressions, 950 daily unique visitors
Managed month-long campaign for artist Josh Wilson, increasing post engagement 88% and post reach 134% on Facebook
Created and managed groups of influencers on social media channels, effectively boosting viewership and reach of each label release
Originated and managed artist and Label playlists. Growing following over 200% in one month.

Editor/Artist Relations at Your EDM (Youredm.com) Nov. 2012 – Present
Currently #1 EDM site in America: 1.9 million likes; 9 million monthly unique visitors; weekly post reach averages 37 million people, engagement 5.2 million
Organize and manage interviews and song premieres with artists in London, Italy, Australia, and the USA.
Work closely with major labels (Toolroom Records, DOORN/Spinnin’ Records) to create engaging content (i.e. video clips, giveaways, guest DJ mixes)

Team Presenter & SM Consultant for RWC Enactus Aug. 2014- Dec. 2016
Official speaker on Roberts Wesleyan College Enactus Presentation Team at the Enactus National Competition in April 2015
Grew local non-profit ‘Champion Academy’ Facebook likes by 313%, post reach by 247%, and engagement by 264%

Volunteer Experience
K-Love Fan Awards Artist Liaison (Passion) June 2016
Managed the artist’s schedule to ensure they arrived on time for each scheduled event (red carpet, rehearsal, live performance)
Participated in production meetings and other events, as needed, including performances and interviews
Worked directly with the Event Manager to make sure the night ran as smoothly as possible