Description
Phillip Randall Peery
randall.peery@gmail.com
https://prpemusic.com/randall
https://linkedin.com/in/randallpeery
Relevant Experience
● Fame House (Universal Music Group): Paid Media Marketer – Philadelphia, PA Aug 2018 – Present
o Execute and optimize paid digital media campaigns to exceed KPI’s
● Radio One: Integrated Marketing Manager – Philadelphia, PA April 2017 – Present
o Execute and optimize digital marketing campaigns – geo, social, mobile
o Manage the stations owned media to achieve advertisers goals
o Design proposals and presentations for account executives
● QVC: Talent Service Coordinator – West Chester, PA Oct 2016 – May 2017
o Supported all content production by coordinating changes and overseeing studio flow
o Coached guests on best practices for on-air and mic’ed them
● NPR – WXPN – World Café: Programming Intern – Philadelphia, PA Jan 2016 – May 2016
o Entertained artist requests during in studio and live performances
o Managed World Café bookings and broadcast calendars
● UltraDJ Management: Assistant Booking Agent Intern – London, UK Jan 2015 – April 2015
o Created promotional mail outs and prepared press kits
o Assisted with making travel arrangements & booking requests
● WHIP Temple University Student Radio: Executive Producer – Philadelphia, PA Oct 2013 – Dec 2014
o Scouted and scheduled Guest DJ’s for Watts On The Weekend an EDM radio show
o Responsible for digital marketing and created promotional materials (audio & graphic promos)
o Managed the show’s partnerships with local venues and promoters
Additional Experience
● Insomniac Events: Guest Services – Los Angeles, CA May 2016 – Present
o Provide information to festival patrons
o Dispatch medical or security as necessary
● Live Nation- Fillmore Philadelphia: Guest Services – Philadelphia, PA Feb 2017 – Present
● MRS Audio Visual: Audio/Visual Technician – Philadelphia, PA Aug 2015 – Dec 2016
o Demonstrated audio/visual equipment to clients
o Assisted with company’s marketing and sales efforts
● Viacom – MTV On-Air Promos: Creative Intern – NYC, NY Sept 2014 – Dec 2014
o Created an unofficial promo for Ridiculousness — http://youtu.be/PRMZltlBR4Y
o Assisted with production for Guy Code & Got Your 6
● Phillybass’d Entertainment & Records: Marketing & Social Media Analyst Intern – Philly, PA May 2014 – Sept 2014
o Managed 3 client accounts – social media, marketing, promotional campaigns, press kits
Education
Temple University: School of Media and Communication – Philadelphia, PA
Bachelor of Arts in Media and Communication | Media Business and Production, GPA: 3.6
Fox School of Business: Entrepreneurship and Innovation Management Certificate
Study Abroad: Imperial College of London – British Mass Media
Skills & Interests
● Adobe Audition & Photoshop; Microsoft Office Suite
● Facebook Ad Manager, Google Analytics
● Center for Sales Strategy certified
● WordPress
● Music & Entertainment Industry Research
● Branding & Promotions
● Booking & Logistics
Attentive
Skills
- audio editing
- audio engineering
- broadcast
- concerts
- cool edit pro
- customer service
- data entry
- digital media
- editing
- entertainment
- event management
- event planning
- final cut pro
- food service
- imovie
- management
- marketing
- microsoft excel
- microsoft office
- microsoft publisher
- microsoft word
- multi tasking
- music
- music industry
- music production
- new media
- powerpoint
- pro tools
- radio
- radio broadcasting
- radio producing
- recording
- social media
- social media marketing
- social networking
- sound
- teamwork
- time management
Education
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Temple University
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2013-2016
Media Business and Production, Bachelor of Arts (BA) | Entrepreneurial & Innovative Mgmt Certificate
Study Abroad London: Spring 2015
WHIP Student Radio Station: Executive Producer
Deans List: Spring 2014 -
Penn State University Brandywine
- 2012-2013 Communications
Experience
-
UltraDJ Management LTD
- 2015 Assistant Booking Agent - Intern
-
Viacom
-
2014-2014
MTV on-air Promos Intern
Intern Project: Ridiculousness Promo — http://youtu.be/PRMZltlBR4Y
Production Assistant for ‘Guy Code’ & ‘Got Your 6’
Informational Meetings & sat in on briefings
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W.H.I.P. Radio
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2013-2014
Executive Producer - Watts On The Weekend
WHIP is one of 15 college radio stations to be on iHearRadio.
Created & designed the website: http://wattsontheweekend.com
Reach out to local DJs for the guest DJ spot & collect all necessary information/materials
Maintain social media
Promotional work (audio, & graphic)
Manage the show’s partnerships with local venues and promotersWebsite: WattsOnTheWeekend.com
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Phillybass'd Entertainment
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2014-2014
Social Media & Marketing Intern
Managed 3 client accounts – social media, marketing, & promotional campaigns
Created artist’s bio’s, EPKs, and other necessary documents
Contacted local radio stains to promote the clients and build a business partnership
Created an internet radio station -
Soundgarden Hall
- 2013-2014 Street Team Member
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Clear Channel Radio
-
2011-2012
Intern
o Helped out in the studio, had the job to put together pieces of two radio programs from off-site hosts to air properly, created and mixed promotional material for local concerts and other events
o Various office jobs, worked with traffic department to learn the scheduling of programs, observed live shows to learn how the function, wired a communications receiver, telemarketing, and helped with promoting a movie premiere on-site -
Virginia Dreams Studio Productions - Alive Studios
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2010-2011
Intern
Recorded and edited guitar solos using Cool Edit Pro and professional equipment
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WMRA
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2010-2010
Intern
Observed a live talk show to learn all the components of a show and learn FCC rules.
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MRS Audio Visual
- 08/15 - Present A/V Tech
-
Live Nation
- 10/15 Guest Services
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WXPN
- January 2016-May 2016 World Cafe Programming Intern
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Malik Yusef - Wordsmyth / G.O.O.D. Music
- April 2016-Present Executive Training Program: Executive Assistant
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Radio One
-
Apring 2017 - July 2018
Integrated Marketing Manager
o Execute and optimize digital marketing campaigns – geo, social, mobile
o Manage the stations owned media to achieve advertisers goals
o Design proposals and presentations for account executives -
QVC
-
2016-2017
Talent Service Center Coordinator
o Supported all content production by coordinating changes and overseeing studio flow
o Coached guests on best practices for on-air and mic’ed them -
Insomniac Events
-
2016-present
Headliner Experience
Improve Customer Experience:
-Track the path of over 400,000 customers throughout the event to improve efficiency
-Analyze festival grounds for errors while providing information to festival patrons
-Monitor various teams and step in when situations escalate
-Create an environment that keeps festival-goers healthy, happy, and hydrated!
-Dispatch medical or security as necessary
-Assist with crowd control and track wait times
-Check tickets upon entryEvents:
EDC New York 2016: Performing Arts Department
EDC Las Vegas 2016: Guest Services – Ingress & Egress Operations Team
Camp Bisco 2016: Guest Services | Ground Control
EDC Orlando 2016: Ground Control
Middlelands Festival 2017: Customer Experience (UX) – Ingress & Egress Operations
EDC Las Vegas 2017: Customer Experience (CX) – Ingress & Egress Operations
EDC Orlando 2017: Customer Experience Operations
EDC Las Vegas 2018: Customer Experience Operations
EDC Las Vegas 2019: Headliner Experience – Festival Operations -
Universal Music / Fame House
-
August 2018
Paid Media Marketer
Executed & optimized paid digital media campaigns for artists, labels, promoters, and brands to exceed KPI’s
-Managed LiveStyle/Disco Donnie Presents’ account executing & optimizing over 100 Facebook/IG Conversion Ad campaigns a month for tours and festivals
-Created and executed paid marketing plans using influencer marketing through FameAMP/UMG Brands
-Reported weekly & monthly metrics and invoices-Managed the digital paid media spends for a sold-out first-year EDM festival of over 40,000 attendees with a ROAS of 15X across Facebook/Instagram, Twitter, Snapchat, and Google Search ads.
Google Partners – Google Ads Search / PPC Certified
Event Marketing: Eventbrite Certification -
PVRP Music Agency
-
Jan 2017
Self Employed
A brand to help engagers #Discover new music, artists, and events. We’re passionate about music and finding new ways to ignite music with technological advances while aspiring to build a community of like-minded people.Get in touch and follow us if you vibe with the PVRP mission and music including the hottest tracks in EDM, House, Deep House, Techno, Bass, Dubstep, Trap and Hip-Hop.
We offer specialized marketing campaigns for our clients based on your needs found in the initial consultation. We can assist with brand identity and create a full-service marketing campaign build around your brand. Services include digital marketing (website development, social media management, email marketing, lead generation), audio services.