Description
RAQUEL CORONADO
Los Angeles, CA C: (301) 602-6761 | raquelestelle7@gmail.com
Summary
Experienced marketing coordinator with over four years of marketing and strategic achievements in leading companies. High-performing leader able to inspire and manage multicultural teams to achieve outstanding results. Open and clear communicator at all levels with demonstrated business, strategic vision and disciplined execution.
Highlights
Brand development
Innovative
Multi-media marketing
Competitive analysis
Mobile marketing
Brand recognition optimization
Account management
Interactive marketing
Cross-functional team leadership
Media relations
Accomplishments
Conceptualized and launched #ThisIsFootball marketing campaign, which led to an exceptional growth rate across all social accounts; Facebook 126%, Twitter 198%, Instagram 7,521%
Successfully carried out social marketing objectives contributing to significant gains amongst the brand’s demographic audience; 64% male audience, up from 59% in the previous season.
Created 100+ pieces of content to be used appropriately during the season finale, the highest rated original telecast in Esquire’s history for men.
Ranked 6th on the Wyndham “En Fuego” List of Top Marketing performers throughout the Pacific area.
Experience
MARKETING COORDINATOR, Brand Knew, Los Angeles, CA 01/2015 to 07/2015
Executed a comprehensive digital strategy across multiple social platforms and delivered exceptional results securing future partnership with a large entertainment company as well as additional individual accounts.
Accelerated account growth with real-time coverage, content curation, and engagement during east and west coast airings throughout the entire season.
Created authentic brand relationships with target audience through daily engagement and participation in trending conversations.
Spearheaded Super Bowl XLIX activation and curated 60 video clips successfully used during the live broadcast to garner new followers and drive tune in to the original series.
ACCOUNT TRAINEE: LG College Football Tour, Advantage Int’l, 100% travel 08/2014 to 12/2014
Coordinated with IMG Sports Marketing teams across nine Division 1 Universities to establish and execute successful game day activations during the 2014 football season.
Pioneered the Ultimate Tailgate Challenge, #DoGameDayRight and generated brand awareness while improving client’s social media presence.
Refined the marketing strategy on a weekly basis maximizing outreach and overall success through customized activations.
Outpaced internal competing marketing teams and exceeded expectations by producing organic content later implemented into the client’s social strategy.
CUSTOMER SUPPORT, Flavorus, Los Angeles, CA 04/2014 to 08/2014
Resolved customer questions, issues and complaints in a timely and efficient manner.
Cross-trained and provided additional support in multiple areas throughout the company. Worked alongside the event production team during local events and festivals.
MARKETING REPRESENTATIVE, Wyndham, Seattle, WA 08/2013 to 03/2014
Solicited current Wyndham Vacation owner and their guests using incentives and promotions.
Worked with the sales team to identify accurate and qualified owners to increase sales volume. Selected to attend end of year “Closer’s Club” in celebration of achieving top sales.
Education
Bachelor of Arts: Sociology
2013
University of Texas
Austin, TX
