New York based creative passionate about beautiful experiences online and offline with deep background experience in the electronic music business managing a label, A&R, and product development.
- adobe creative suite
- app design
- art direction
- brand development
- brand management
- corporate branding
- creative direction
- cultural awareness
- digital media
- digital strategy
- emerging technologies
- event production
- graphic design
- interaction design
- label management
- motion graphics
- product development
- social media
- social media marketing
- social networking
- user experience
- user interface
- user interface design
- web design
- 2003-2007 Communications Design, Bachelor of Fine Arts
Since its inception in 2009, Subdrive has been focused on showcasing the best in up and coming electronic music through a platform that fits the internet generation: an open-source digital electronic music brand.
The label’s releases have included music from the likes of Mike Mago, Curl Up, and Figure with support from some of the biggest players in the industry including Diplo, MSTRKRFT, Shiftee, Kanji Kinetic, and Congorock.
Curated bookings at Subdrive events have included Alvin Risk, Sazon Booya, ETC! ETC!, Willy Joy, and many others. Subdrive has also held showcase events at Miami’s Winter Music Conference/Miami Music Week, CMJ in New York City, and the Brooklyn Electronic Music Festival.
Manager of Creative Design
In charge of all aspects of the company’s branding, product UI and UX, as well as creative direction. Reported directly to the CMO to help guide the company’s voice in identity and product.
Day to day I worked with the creative services and products teams to make sure every aspect (ideation, development, production) looks as great, pixel-perfect, and easy to understand for the user as possible.
Consulting Creative Director
Dapprly is a social men’s fashion app that helps guys dress better through social peer reviews of their outfits. Assisted the founder improve branding guidelines and guide user experience as well as overall interface design.
Creative design including branding, mockup production, and interface design for Burst Media and its content channels.
- 2006-2011 Freelancer
Designed branding, newsletters, and books that were distributed across various HUD offices as well as the White House.
Freelance Motion Graphics
Designed titles, motion graphics, and post-production for various film projects including the Emmy-winning HBO documentary film “Roman Polanski: Wanted and Desired”.
Subdrive was started as a live radio show/podcast in Brooklyn at Pratt Institute and ultimately transformed into the digital record label.
Through the blog, our popular podcast, events, and promotions, Subdrive has helped give underground artists exposure and showcase trends and events in electronic music.
Hepcat Music, LLC
Freelance Art Director
Developed with a colleague an entire UI and UX for a social network concept built around social music radio and event listings.
- 2007-2007 Freelance Designer
Motion graphics and editing for various promotional videos.
Established a visual language for the YOSHITOSHI MIXED IN series which takes up and coming DJs and places a mix with a major city in the world.
The first release in the rebooted series was featured on iTunes and established a visual trend for the label.
- 2005-2005 Intern