Description
I first started developing my passion for the music business at the age of 13 after meeting a record distributor who was a friend of my mom who was also a music teacher. Since then I have studied countless books, articles, magazines, and any other reading material you can think of that revolves around the ever changing and hostile business of music. I am continuously learning and gaining knowledge and will never cease at doing so. I have built my knowledge in sales, marketing, publicity, event planning and networked across all parts of the globe establishing and solidifying relationships with those at the top of the music, event, and entertainment industries. Familiarizing myself with all aspects of developing artists and planning events and becoming an expert in the fields publicity, marketing, writing, and editing. I am continuously seeking out new opportunities for partnerships and development to further establish myself and my career.
Skills
- blog marketing
- blogging
- booking shows
- coordinating events
- dance music
- digital marketing
- digital music marketing
- direct sales
- electronic music
- email marketing
- event management
- event planning
- event producing
- events
- excel
- facebook marketing
- google adwords
- google analytics
- house music
- last.fm
- live events
- marketing management
- marketing strategy
- music
- music business consulting
- music criticism
- music industry
- music management
- music publicity
- music review
- online music
- outlook express
- promoters
- promotional
- promotions
- publicity
- quickbooks
- sales
- social media blogging
- social media marketing
- social promotion
- street team management
- techno
- tour booking
- website promotion
- word
- wordpress design
Education
-
James Madison University
- 2002-2006 Communication and Media Studies, Bachelor's degree
Experience
-
Data Transmission
-
2013
US Editor
-Wrote and edited over 25 articles.
-Manage a team of over 25 writers, marketing and social media personnel, and sales representatives. -
Enroot PR
-
2013
President
-Create detailed and quality PR and Marketing campaigns to gain traction in the
highly competitive and overwhelming scene of House and Techno for over 20 artists and record labels.
-Maintain and establish media relations with influential publications and streams to maintain and increase brand awareness.
-Build stories and critical acclaim via social media and word of mouth advertising and marketing.Current and Past Clients:
Agent Orange
Alex Piccini
Anton Tumas
Audio Kode
Behrouz
Brian Cid
Frequenza Records
Less Hate/Nihil Young
Kristin Lush
Marco Piangiamore
Martin Villeneuve
Nathan Kersaint
NiCe7
Paolo Mojo
Sonic Future
Sonido Records
Zenbi
Zenbi Recordings -
Biohazard Promotions
-
2011
COO
-Manage promotions for over 1000 events and assisted in the planning and execution of over 80 events since company has been in operation.
-Conduct market analysis and monitor competitors.
-Design and implement strategic business plan objectives.
-Consult with advertising sources to arrange promotional campaigns in all types of media.
-Manage all internal, external and crisis communications.
-Write and edit articles, web content, advertising copy, periodicals and publications for internal and external audiences. Develop innovative marketing and PR strategies. -
Zenbi and Zenbi Recordings
-
2012-2014
Artist and Label Manager
-Wrote press materials and made presentations to media representatives.
-Collaborated with media to increase company and product coverage and promote the company brand.
-Developed innovative marketing and PR strategies. -
Outright Artists
-
2013-2013
Agent and Manager
Handling booking requests and acquiring gigs for Internationally known and recognized DJs and Producers. Organizing and directing tours and making sure everything is executed properly and according to procedure.
-
Sullivan Room
-
2012-2013
Marketing Specialist
-Conducted market analysis and monitored competitive activity.
-Wrote press materials, made presentations to media and promotions representatives, posted in highly trafficked forums, websites, and social media; increased awareness by 20%.
-Attended 50 events each year to preserve relations with industry professionals and raised brand awareness through innovative marketing and PR strategies. -
Laserserv Inc
-
2007-2010
Inside Sales Associate
-Generated my own leads and quotes and saw sale through to full close generating over 500 new customers within time of employment.
-Increased revenues of company by 30% while driving customers away from strong competitors. -
Ribbons & Rolls
-
2007-2007
Inside Sales Associate
-Generated my own leads and gained over 50 new customers within first month of employment.
-
WRIR Richmond Independent Radio
-
2006-2007
Advertising Sales Representative
-Generated my own leads and established 25 new underwriting spots during time period with company.
-
Kirby Vaccums
-
2004-2006
Outside Sales Representative
Generated new leads by door-to-door sales methods and performed in-home demonstrations. Gained over 90 new customers during time period with company and lead a team of 10 individuals generating a total of 40 sales.
