I first started developing my passion for the music business at the age of 13 after meeting a record distributor who was a friend of my mom who was also a music teacher. Since then I have studied countless books, articles, magazines, and any other reading material you can think of that revolves around the ever changing and hostile business of music. I am continuously learning and gaining knowledge and will never cease at doing so. I have built my knowledge in sales, marketing, publicity, event planning and networked across all parts of the globe establishing and solidifying relationships with those at the top of the music, event, and entertainment industries. Familiarizing myself with all aspects of developing artists and planning events and becoming an expert in the fields publicity, marketing, writing, and editing. I am continuously seeking out new opportunities for partnerships and development to further establish myself and my career.
- blog marketing
- booking shows
- coordinating events
- dance music
- digital marketing
- digital music marketing
- direct sales
- electronic music
- email marketing
- event management
- event planning
- event producing
- facebook marketing
- google adwords
- google analytics
- house music
- live events
- marketing management
- marketing strategy
- music business consulting
- music criticism
- music industry
- music management
- music publicity
- music review
- online music
- outlook express
- social media blogging
- social media marketing
- social promotion
- street team management
- tour booking
- website promotion
- wordpress design
James Madison University
- 2002-2006 Communication and Media Studies, Bachelor's degree
-Wrote and edited over 25 articles.
-Manage a team of over 25 writers, marketing and social media personnel, and sales representatives.
-Create detailed and quality PR and Marketing campaigns to gain traction in the
highly competitive and overwhelming scene of House and Techno for over 20 artists and record labels.
-Maintain and establish media relations with influential publications and streams to maintain and increase brand awareness.
-Build stories and critical acclaim via social media and word of mouth advertising and marketing.
Current and Past Clients:
Less Hate/Nihil Young
-Manage promotions for over 1000 events and assisted in the planning and execution of over 80 events since company has been in operation.
-Conduct market analysis and monitor competitors.
-Design and implement strategic business plan objectives.
-Consult with advertising sources to arrange promotional campaigns in all types of media.
-Manage all internal, external and crisis communications.
-Write and edit articles, web content, advertising copy, periodicals and publications for internal and external audiences. Develop innovative marketing and PR strategies.
Zenbi and Zenbi Recordings
Artist and Label Manager
-Wrote press materials and made presentations to media representatives.
-Collaborated with media to increase company and product coverage and promote the company brand.
-Developed innovative marketing and PR strategies.
Agent and Manager
Handling booking requests and acquiring gigs for Internationally known and recognized DJs and Producers. Organizing and directing tours and making sure everything is executed properly and according to procedure.
-Conducted market analysis and monitored competitive activity.
-Wrote press materials, made presentations to media and promotions representatives, posted in highly trafficked forums, websites, and social media; increased awareness by 20%.
-Attended 50 events each year to preserve relations with industry professionals and raised brand awareness through innovative marketing and PR strategies.
Inside Sales Associate
-Generated my own leads and quotes and saw sale through to full close generating over 500 new customers within time of employment.
-Increased revenues of company by 30% while driving customers away from strong competitors.
Ribbons & Rolls
Inside Sales Associate
-Generated my own leads and gained over 50 new customers within first month of employment.
WRIR Richmond Independent Radio
Advertising Sales Representative
-Generated my own leads and established 25 new underwriting spots during time period with company.
Outside Sales Representative
Generated new leads by door-to-door sales methods and performed in-home demonstrations. Gained over 90 new customers during time period with company and lead a team of 10 individuals generating a total of 40 sales.