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Rohan Wijegoonaratna

  • Assistant Talent Buyer at ID&T
  • Greater New York City Area
  • Updated 10 years ago

Description

Dual Citizenship (US and UK passports), have the ability to work both in Europe and United States.

Talent Buyer/Assistant, ID&T North America/SFX Entertainment, July 2014 – Present

·    Organize contracts, invoices, riders, and tax forms for artists performing at our festivals: TomorrowWorld, Sensation, and Mysteryland USA.

·    Contact and maintain communication with agencies such as AM Only, Creative Artist Agency, William Morris Endeavor, Spin Artist Agency, Windish Agency, Circle Talent Agency, APA, David Lewis Productions, The Bullitt Agency, and many others for these forms and materials

·    Write press releases for current artists on TomorrowWorld’s roster to be published on the TomorrowWorld website

·    Worked alongside Made Events, a subsidiary of SFX Entertainment, specifically doing artist liaison work for Electric Zoo festival in NYC.

·    Redline/edit contracts for all artists performing at TomorrowWorld, Sensation, and Mysteryland

·    Put together artist’s deposits and invoices, work alongside Finance department to make sure payments are sent on time

·    Put together offers for TomorrowWorld, Sensation, and Mysteryland

·    Worked on the Artist Relations/Artist Transport teams for TomorrowWorld 2014

·    Handled all Artist off-site transport as well as Artist check in for TomorrowWorld 2014

·    Created strategic marketing campaigns for Mysteryland USA 2015

·    Worked alongside Business Development in implementing a new technological wearable product into our festival experience, using an idea I came up with.

·    Helped develop software and hardware with Sendrato and DJ Monitor to help implement a partnership for future SFX events.

    CEO/Founder, The Drop Media LLC, 2011-Present

    •  Promotional site that gives the latest and best EDM (Electronic Dance Music) to people across the globe.

·  The site covers news on artists, new music, and upcoming events in the EDM space.

       •  I source four other partners and I manage their posts to the site.

·  I also organize music events and manage an artist from Russia named Avallo. URL: http://thedropmedia.com/

  General Manager, Avallo, Ufa, Russia, July 2013-Present

       •  Under The Drop Media, LLC, I manage an electronic dance music producer/DJ named Avallo.

       •  Signed three tracks to labels Harkee Records, Dance Lab Recordings, and Provoke Records.

       •  Currently developing new music and press releases.

·  Major plan is to acquire a European booking agent. URL: https://soundcloud.com/avallo

  Founder/Head Organizer, PUSH, Status Nightclub, Winston Salem, NC 2013- Present

    •  Event-planning brand, our mission is to “push” freedom of expression, artistic innovation, and a metropolitan vibe to Winton Salem, NC.

•  Bi-monthly event hosted at Status Nightclub in downtown Winston Salem.

·  Engaged five other students to help put on DJ events, specifically with student DJs

·  Manage event sponsorship process (i.g Frats/Sororities, Redbull, Jack Daniels, HerCampus)

·  Negotiated contracts. Earning 25% of Net bar sales.

Organizing/Lead Partner, The Drop Media/Bounce Music Festival, Syracuse University January 2013

       •  Engaged and negotiated partnership with Bounce Music Festival, an event planning company.

       •  Hosted a show Syracuse University with headlining artists Cazzette, The M Machine, and Bailey Smalls

       •  Directed a team that shot video footage of the pre and post concert events

·  Incorporated promotional Drop Media banners throughout venue and gave out Drop Media stickers to every attendee

Intern, Bill Silva Management, Los Angeles, CA, Summer 2013

       •  Full-time summer intern. Worked specifically in their electronic music department, but helped out in all genres

·  Compiled and created an organized excel spreadsheet of prominent and upcoming labels in the Electronic/Hip Hop sectors of music under specific genre headings (i.e. Deep House, Techno, Trap, Hip Hop, etc)

·  Worked on press releases for the Bill Silva roster of artists

·  Contacted social media platforms and music blogs for artists’ exposure

·  Consolidated a uniform list of producers to remix the company’s indie and country music singers

·  Executed A&R work during my nights at various shows in West Hollywood and Downtown LA

·  Created a presentation on electronic dance music, detailing the origins of dance music, its imminent rise, and my own personal reasons for how it has changed the entire music industry as a whole

Intern/Creative Assistant, OneBeat, 261 Madison Ave, New York City Summer 2012

       •  OneBeat is an online media company that is positioning itself to be the comprehensive source for Electronic Dance Music

       •  Worked as a creative assistant planning and helping to produce original TV series concepts focused around EDM

·  Enhanced their social media pages as well as administered opinions on the graphics and design of the OneBeat blog and composed blog postings for their daily/weekly song posts.

Marketing/Promotions, Pacha NYC, 618 W 46th Street New York, NY Summer 2011

·  Intern with Pacha NYC marketing and promotions team

·  Wrote reviews for upcoming events as well as blurbs for their social media pages

·  Recruited promoters to help sell tickets, also posted on promotional event websites for better exposure

·  Helped organize their Dance.Here.Now. Festival on July 4th. Contracted my two DJs, Bob Gravity and Crisp, to be performers on the festivals side stage.

·  Authorized an interview to conduct with major artist Nicky Romero, before he became famous. URL: http://thedropmedia.com/full-video-interview-with-nicky-romero-before-his-debut-at-pacha-nyc/ 

Skills

  • artist relations
  • artist transportation
  • blogging
  • entertainment
  • event management
  • event planning
  • facebook
  • hospitality management
  • leadership
  • management
  • marketing
  • marketing management
  • microsoft word
  • music
  • music festivals
  • music industry
  • press releases
  • promotions
  • public speaking
  • social media
  • social media marketing
  • social networking
  • talent acquisition
  • talent booking

Education

Wake Forest University

2010-2014 Psychology, Bachelor of Arts (B.A.)

I studied Psychology, but mostly focused on event planning in the electronic music space and managed DJs/producers.

Wake Forest University

2010-2014 Psychology, Bachelor's Degree

Organized many live DJ events

The Browning School

1997-2010 High School Education

Experience

ID&T

2014 Assistant Talent Buyer

– Currently help organize contracts, invoices, rider requests, and W-9/W-8 forms for artists’ performing at TomorrowWorld, Sensation, and Mysteryland.
– Contact agencies such as AM Only, CAA, WME, Circle, Warpath, APA, Windish, and many others for these forms and materials
– Write press releases for current artists on TomorrowWorld’s roster to be published on the TomorrowWorld website.
– Working alongside Made Events, specifically dealing with Artist Liaison work for Electric Zoo festival in NYC
– Redline contracts for all artist performing at TomorrowWorld, Sensation, and Mysteryland.
– Put together artist deposits and invoices.
– Put together offers for TomorrowWorld, Sensation, and Mysteryland
– Worked on the Artist Relations/Artist Transport team for TomorrowWorld 2014
– Handled all Artist off-site transport as well as Artist check in for TomorrowWorld 2014.
– Created strategic marketing campaigns for Mysteryland USA 2015.
– Working alongside Business Development in implementing new technological products into our festival experience.
– Helped developed software and hardware with Sendrato and DJ Monitor to help implement a partnership for future SFX events.

Avallo (Artist)

2013 General Manager

Under The Drop Media, LLC, I manage an electronic dance music producer/DJ named Avallo.
• Signed three tracks to labels Harkee Records, Dance Lab Recordings, and Provoke Records.
• Currently developing new music and press releases.
• Major plan is to acquire a European booking agent. URL: https://soundcloud.com/avallo

The Drop Media LLC

2011 CEO/Founder

Promotional site that gives the latest and best EDM (Electronic Dance Music) to people across the globe.
The site covers news on artists, new music, and upcoming events in the EDM space.
I source four other partners and I manage their posts to the site.
I also organize music events and manage an artist from Russia named Avallo. URL: http://thedropmedia.com/

Push

2013-2014 Head Organizer

Event-planning brand, our mission is to “push” freedom of expression, artistic innovation, and a metropolitan vibe to Winton Salem, NC.
• Bi-monthly event hosted at Status Nightclub in downtown Winston Salem.
• Engaged five other students to help put on DJ events, specifically with student DJs
• Manage event sponsorship process (i.e. Frats/Sororities, Redbull, Jack Daniels, HerCampus)
• Negotiated contracts. Earning 25% of Net bar sales.

Bill Silva Management

2013-2013 Intern

• Full-time summer intern. Worked specifically in their electronic music department, but helped out in all genres
• Compiled and created an organized excel spreadsheet of prominent and upcoming labels in the Electronic/Hip Hop sectors of music under specific genre headings (i.e. Deep House, Techno, Trap, Hip Hop, etc)
• Worked on press releases for the Bill Silva roster of artists
• Contacted social media platforms and music blogs for artists’ exposure
• Consolidated a uniform list of producers to remix the company’s indie and country music singers
• Executed A&R work during my nights at various shows in West Hollywood and Downtown LA
• Created a presentation on electronic dance music, detailing the origins of dance music, its imminent rise, and my own personal reasons for how it has changed the entire music industry as a whole

OneBeat

2012-2012 Creative Assistant

• OneBeat is an online media company that is positioning itself to be the comprehensive source for Electronic Dance Music
• Worked as a creative assistant planning and helping to produce original TV series concepts focused around EDM
• Enhanced their social media pages as well as administered opinions on the graphics and design of the OneBeat blog and composed blog postings for their daily/weekly song posts.

Pacha NYC

2011-2011 Promotions/Marketing

• Intern with Pacha NYC marketing and promotions team
• Wrote reviews for upcoming events as well as blurbs for their social media pages
• Recruited promoters to help sell tickets, also posted on promotional event websites for better exposure
• Helped organize their Dance.Here.Now. Festival on July 4th. Contracted my two DJs, Bob Gravity and Crisp, to be performers on the festivals side stage.
• Authorized an interview to conduct with major artist Nicky Romero, before he became famous. URL: http://thedropmedia.com/full-video-interview-with-nicky-romero-before-his-debut-at-pacha-nyc/

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