I began my career in Music and Entertainment freelancing for multiple
music journalism platforms, particularly focusing on interviews and copy
editing. After proving my capabilities in talent scouting and editorial
work, I was given the opportunity to work in A&R for an international
electronic music label, Sub-Label Recordings. I managed all promotional
solicitations, demos, and talent scouting for the label’s North American
sector. I helped run administrative tasks and keep the organization of
artist information, prospects and licensing in excellent standard. I also
scouted for potential venues for touring artists, sat in on group meetings
and explored Social Media Coordination within my role as well. The
rapid growth of experiential marketing and digital storytelling created an
explosion of demand for my career path, and I gained fast-paced,
hands-on experience after moving to Los Angeles. I then began working
as an Account Executive at a fine art PR agency, where I handled gallery
bookings, press releases and public events for multiple clients at a time.
My most recent ventures in my career include my work for Axenic
Studio, where I was a Marketing Director. I created content strategies,
calendars, department positions, campaigns, analytics reports and more.
My clients have ranged from Artists to Corporate teams to Startups, and
I’ve executed marketing strategies for a variety of different teams. I
continue to freelance for Axenic today.
Diablo Valley College
- Sept. 2012 - May 2015 Journalism