Independent Financial Group, Inc, September 2012 to April 2016
Marketing & Event Specialist
Partnered with internal entities to create comprehensive program and event strategies with a focus on financial success with attendance ranging from 65-1000. Managed relationships with key external organizations and groups to cultivate a strong partnership and enhance IFG’s brand in the financial marketplace. Managed a team of event professionals and took the lead on end-to-end conference and on-site event management: including program mapping and planning, budgets, logistics, messaging (internal and external), developing content with engineers, and other core elements to successfully meet event objectives.
Worked directly with the Chief Marketing Officer and outside vendors to develop and deliver innovative and effective strategies for: email marketing, social media campaigns/initiatives, reputation management, community involvement/sponsorship opportunities, and overall brand development. Worked alongside the advertising team to help oversee the strategy and execution of direct mail campaigns, content development, sales events, and search engine optimization. Acted as a liaison between the Graphic Design Team and magazine publications to assist in the development of effective advertising material.
Executed deliverables, such as marketing communications copy for print collateral, web content, digital campaigns, etc., ensuring all adhere to the marketing strategy and brand guidelines. Worked directly with Compliance, Operations, Alternative Investments, Insurance, Recruiting, Supervision and Retirement Services. Built solid relationships with sponsors, vendors and internal team members across IFG to manage expectations and ensure high-quality event management.
Acted as a day-to-day contact and general support to all sponsorship and advisor’s marketing needs. Maintained a friendly, enthusiastic and professional relationship with all contacts.
Talia Pauletti Consulting, July 2011 to Present
Coordinated product presentations for high end retailers including Barney’s 2011 GAGA’S WORKSHOP, SAKS Fifth Ave, Bergdorf Goodman, Neiman Marcus and Dean & Deluca. Organized tastings and events, including, the Diplomatic Expo and City Harvest. Developed social media outlets, created bi-monthly newsletters, handled transactions, coordinated sales, and photographed all products for press. Implement efficient daily processes. Created office procedures, booked conferences, organized travel packets. Supervised yearly registration updates. Project research and management. Created and edited press releases. Categorized and filed sensitive paperwork. Deposited and tracked incoming and outgoing monies. Managed wholesale and retail sales and production from input to shipment. Directed migration from QuickBooks to Peachtree, created & updated price lists and product catalogs, managed GrouponNOW. Organized press kits, and completed website updates. Created SKUs/UPC codes, oversaw purchasing, researched for various projects, event planning, and shadowed in the kitchen.
Maerskline Shipping, August 2010 to July 2011
Import Shipment Owner
Collaborated with the Maerskline sales team while managing and tracking client’s container status. Promoted the Maersk brand and its values/advantage. Maintained a high level of communication/cooperation internally and externally to meet customer requirements and company goals. Communicated with United States Customs while efficiently tracking and tracing import containers. Worked in conjunction with Human Resources as a Social Committee Representative.
Walt Disney World, February 2010 to August 2010
Attractions Cast Member at Mission: SPACE in EPCOT
Selected from over 3,000 applicants nationwide to participate in Disney’s College Program Internship. Responsible for greeting Guests, loading and unloading attractions, operating delicate attraction systems, delivering narrations of varying lengths and providing audience control. Trained for safety critical procedures at over 30 positions. Opportunity to work at both indoor and outdoor locations while interacting positively with thousands of Guests daily.
UNF Residence Life, August 2007 to April 2009
Accountable for 60-75 freshmen residents in the Osprey Landing. Worked closely with and reported directly to immediate supervisor, the Assistant and the Associate Director of Housing and Residence Life. Coordinated unique biweekly programs on a strict budget while taking attendance reports. Completed weekly individual meetings with direct supervisor as well as group staff meetings. Participated as a UNF SPIRIT and Staff Development Committee Representative. Spring 2008 Delegate at the Florida Resident Assistant Seminar (FRAS). 2009 Served as Vice President of FARH.
Humane Society of Union County, May 2007 to August 2007
Managed summer spay/neuter transport program. Supervised design and production of summer 2007 newsletter. Promoted and directed charity photo shoot for Animal Welfare.
Coggin College of Business, November 2006 to May 2007
Managed checks and International documents for study abroad business students. Organized external brochures and published materials. Filed and alphabetized sensitive data. Routed calls appropriately.
University of North Florida, August 2006 to July 2010
Bachelor of Science: Communication Minor: Psychology
Location Coordinator, Wardrobe Supervisor & Actor | Telly award winning, San Diego Film Festival Audience Choice Award, ABSENT, the film
Co-writer | Telly award winning 48 Hour Film Project, DownStage, the film
Script Supervisor | 48 Hour Film Projects, Captain Hand & Writer’s Block
Improvisational Theater | Finest City Improv
My Power of One Beach Cleanup | Del March, CA
Triathlon Volunteer | Challenged Athletes Foundation
Marathon Volunteer | Disney Princess Half Marathon
Disney Sports Enthusiast Volunteer | Expedition Everest
Drum Major | Marjory Stoneman Douglas High School Eagle Regiment
- brand development
- Cross-cultural experiences
- event management
- Globally minded
- Guest service
- process improvement
- program management
- social networking
- time management
University of North Florida
- August 2006/July 2010 Bachelor of Science: Communication