Description

Theresa M. Bischof

1626 Third Avenue, Apt 5b | New York, NY 10128

theresabischof7@gmail.com  | (717) 810-7579

 

EXPERIENCE

Missy Farren & Associates, Digital Account Executive

New York City, December 2015-Present

Clients: Stance Socks, lululemon athletica, Anna Victoria, Virgin Mega, Quiksilver

●      Develop creative marketing and social media campaigns and ideas for clients and new business proposals

●      Work with influencers in EDM and other music genres to build strategic partnerships with clients

●      Manage multiple client projects from concept to completion on time and within budget

●      Write and distribute all media pitches and press releases in National, International, and Regional publications

●      Identify and develop partnerships across fashion, music, fitness and other lifestyle areas

●      Communicate daily with clients and partner agencies

●      Establish strong media relationships with top-tier publications, bloggers, stylists and social media influencers

●      Share weekly, monthly and annual recap reports

●      Create weekly meeting agendas and lead weekly team calls with clients

●      Manage day-to-day social media content creation and posts for Mfa-owned Instagram, Twitter and Facebook channels

●      Create strategic guidelines for clients including: brand messaging guidelines and social media best practices

●      Monitor and engage communities to foster conversation and participation on Mfa and client social media platforms

●      Monitor industry news and competitor news on a daily basis sharing relevant coverage with clients

 

Missy Farren & Associates, Account Coordinator

New York City, January 2014-December 2015

Clients: Roxy, C9 by Champion, Charles & Colvard and ALEX AND ANI, philosophy, OluKai

●      Worked closely with Senior Account Executives to write and distribute press materials for clients

●      Conducted media outreach on behalf of top music, fitness, lifestyle, beauty, and action sports brands

●      Assisted with event execution of client media events

●      Assisted with new business proposals, and monthly client recap reports

 

Jimmy Choo, Public Relations Assistant

New York City, November 2013-February 2014

●      Assisted the Senior Director of Public Relations in marketing/press days and events

●      Facilitated daily sample requests with company’s Los Angeles office and International offices in London, Paris and Milan

●      Worked with top fashion accessories editors to facilitate daily media requests

●      Responsible for organizing fashion showroom and sample closet for media and celebrity appointments

●      Monitored trade and consumer publications for Jimmy Choo coverage

●      Managed sample trafficking and inventory for clients through Fashion GPS under very stressful time constraints

 

Evive Station, Marketing Intern

Pittsburgh PA, April 2012-June 2013

●      Coordinated and launched marketing events and promotions at West Virginia University

●      Promoted the importance of environmental responsibility focused on targeting student class and educating new users

●      Managed and conducted focus groups, interviews, and surveys to improve Evive’s strategic position

●      Contributed to more than 3,000 product sales in first year of launch

●      Managed social media accounts and created video and shareable content while fostering engagement with brand followers via Facebook, Vine, Twitter and Instagram

 

EDUCATION

West Virginia University, Morgantown, WV Bachelor of Science in Business Administration

●      Major: Marketing; Minor: Communication Studies

●      GPA: 3.3/4.0; Degree Acquired: May 2013

WVU Dean’s List & WVU Blue and Gold Scholarship 2008-2013