Kean University – Union, NJ

Bachelors of Arts in Public Relations Communication

Work Experience

InPlurWeTrust                                                                                                                          May 2014 – Present               Social Media/ Digital Marketing specialist

Developer, Writer, Editor and Designer of a rapidly growing Electronic Dance Music website
Launched and maintained various social media platforms (Twitter,Facebook,Youtube,Instagram,Blogger) for maximum outreach
Created and implemented hash tags and SEO’s to improve search engine rankings
Illustrated promotional material through the use of iMovie, photoshop and various other creative tools
Created and maintained social content (blogs) with latest and relevant information to increase website traffic/ brand awareness
Utilized Google analytics for analyzing traffic sources and demographics
Implemented successful strategic plans to gain and keep traffic flow/followers
Maintain constant interaction with clients/followers daily
Utilized guerrilla marketing strategies to further exploit company/brand
Successfully reached goal of 2,000 followers and over 2,000 page views shortly after companies launching

Jaguar and Company Clothier                                                                                           May 2013-September 2013                      

Brand Ambassador

Shadowed and closely assisted owner/C.E.O
Co-managed, coordinated and participated in events
Influenced and motivated owner to create a second clothing line tailoring to a different demographic
Co-founded brand name and tag line of companies product line expansion (PrettyBoiCouture)
Represented and became the spokesperson and face of PrettyBoiCouture
Sourced and recruited talent, premiered clothing lines in fashion shows and a hit YouTube web show
Built/assisted with all social media platforms for exposure and promotional use, assisted with the vision and execution of online clothing store, and used Google analytics to track website traffic

Me-Ality                                                                                                                                    January 2012 – March 2013

Size Matching Specialist                   

Attracted and retained customers by effectively and accurately communicating station values and benefits
Addressed customer concerns by listening, questioning and building a rapport
Built Clientele
Maintained a thorough understanding of garment sizing and fit parameters, retail clothing brands and retail shopping in general
Promptly requested and recorded customer information on computer database
Productively worked independently while instilling confidence in other team members to achieve their quota


Founded PRSSA Kean University Chapter 2014

Coursework: Public Relations (Writing/Cases), Persuasive Communication, Event Planning & Management, Communication Conflict & Resolution, Interpersonal Communication, Principles of Marketing, Social Media Introduction to Journalism, Edit and Promotional Layout, Media Advertising