Trade marketing manager

international business • trade marketing • visual merchandising •team leadership & training

Self-motivated and solutions-oriented Marketing Leader seeking new, challenging leadership role with 4+ years of success managing and executing brand launches, seminars, business development, visual merchandising, and training across the fashion and luxury goods industry. Finely honed strategic thinking, relationship-building, project management, interpersonal, analytical, and problem-solving skills. Willing to relocate. Core relevant competencies:

• Trade Marketing • Social Media Marketing • E-commerce supervision
• Business Development • Product Launches • Visual Merchandising strategy
• Event Management • Market Analysis • Negotiation (in store product)
• Account Management • Online Advertising • Promotional events and campaigns
• Budget and Monitoring • Training • Sales Incentives
• Brand Development • Forecasting • Luxury Goods


Track record of success implementing marketing campaigns, promotions, and contests to maximize brand visibility and client loyalty with tactical execution skills, and optimizing profitability.
Well-versed in managing marketing and merchandising strategies across the USA, South America, and Caribbean.
Proven ability to communicate, collaborate, and negotiate effectively with professionals at all levels of an organization.
Dedicated to identifying and leveraging opportunities to drive improvements across all areas of an operation.
Skilled in cultivating, mentoring, training, and motivating high-performance sales teams.
Strong relationship building skills with the ability to adapt and learn new business.
Vast experience in the development and execution of consumer- driven sales events.
Highly proficient in MS office with a strong focus on PowePoint and Excel.
Trilingual communicator; fluent in English, French & Spanish.


KERING EYEWEAR, Miami, FL January 2018 – Present
Kering Eyewear designs, develops and distributes in-house eyewear expertise for its Luxury and Sport & LifeStyle houses.

Trade Marketing Manager, Travel Retail Americas, Miami, FL
Supervise and mentor 7 exclusive beauty consultants and 30 shared in driving sales efforts. Identify new opportunities to expand brand exposure and development. Manage the trade marketing plan for the region in coherence with the brands DNA and sales goals. Report directly to the head of Global Marketing.
Responsible for developing regional marketing calendar and events to maximize sales, profitability and market share.
Adapt global promotional, merchandising, media, and E-commerce strategies into successful regional plans.
Manage the trade marketing annual budget, P&L, and sales forecast for the region.
Successfully launch new products: from the strategy development to execution.
Develop and implement collateral materials and launch tools to increase brand visibility.
Organize international annual seminars and events.
Provide monthly reports and analysis on all marketing activities and product/brand performances.
Identify new business opportunities with the sales team to promote the Brands and recruit new customers.
Develop social media strategy to execute strategic, engaging campaigns.
Realize consistent market visits to collect new launch, merchandising, and sales feedback.
Showcase new eyewear collections to clients to influence sales initiatives.
Identify market trends to effectively develop promotional strategies.
Consolidate sell-out reports for the HQ on a monthly basis.
LVMH FRAGRANCE BRANDS, Miami, FL September 2017- January 2018
LVMH Fragrance Brands is a key player in the perfumes, make-up and skincare markets with major historic houses.

Regional Visual Merchandiser, Travel Retail & Export Americas, Miami, FL
Manage the merchandising strategy, execution, visibility and standards of all brands within the Travel Retail & Local Market regions. Report directly to the Marketing Director.
Responsible of creating clear visibility of all configurations and assortments per country / market.
Develop and implement collateral materials and merchandising tools to increase brand visibility.
Oversee all merchandising and visual needs for existing and new store openings, digital platforms, and e-commerce.
Develop merchandising planogram presentations per market.
Manage with suppliers: layout validation, color proofing, production and on-time installations.
Train all sales staff on VM implementation and brand guidelines.
Coordinate and organize special regional events: retailer meetings, product launches, and commercial events.
Manage and monitor the sales forecast for all innovations.
Develop the design and execution of all major HPP animations within the region.
Conduct market visits to ensure perfect implementation of new counters, back-walls, and permanent fixture installations.
LVMH FRAGRANCE BRANDS, Miami, FL October 2015 – September 2017
LVMH Fragrance Brands is a key player in the perfumes, make-up and skincare markets with major historic houses.

Marketing Coordinator, Travel Retail Americas, Miami, FL
Supervise and train 7 account executives. Manage the trade marketing plan for the region in coherence with the brands DNA. Report directly to the Sales Director.
Develop and execute merchandising, trade marketing, and digital plans per region/country/retailer to meet company growth objectives.
Manage all promotional activities, product launches, merchandising, digital, e-commerce, media plans, training, business analysis, and sell-out monitoring.
Analyze and consolidate qualitative and quantitative launch and sell-out results for report to corporate office.
Coordinate annual training seminars for 80+ attendees.
Develop and implement collateral materials and launch tools to increase brand visibility.
Manage and monitor the sales forecast for all innovations.
Implement and follow-up on execution of animations to boost sell-out.
Responsible for improving make-up strategy and maintaining budgets for key doors.
Negotiate new contract with vendors that helped Marketing save over 20K annually.
BEAUTE PRESTIGE INTERNATIONAL, Miami, FL January 2015 – October 2015
Develops and distributes the Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez, Elie Saab, and Azzedine Alaïa, Elie Saab, Zadig & Voltaire fragrances.

Sales Coordinator, Travel Retail Americas, Miami, FL
Provide Travel Retail sales support by monitoring the sell-in and sell-out for approximately 15 Travel Retail accounts including: duty free shops, airlines, and cruise lines in accordance with brand’s sales objectives. Report directly to the Area Manager.
Monitor the sell-in and sell-out per account.
Analyze and propose catalog recommendations for clients; review and revise product forecasts on a monthly basis.
Responsible for the management of region’s leftovers.
Responsible for creating and distributing customer price lists and modifying them in accordance to each client’s assortment.
Responsible for processing orders and monitoring order status, pricing, quantities, invoicing, shipping, and delivery while helping the sales team meet the sell-in and sell-out targets.
In charge of account openings for all new clients.


Bachelor of Science in International Business & Marketing ⎜Florida International University, Miami, FL
Associates in Arts and Sciences, Graphic Design⎜Miami Made College, Miami, FL