Description

Wesley Chen

13048 Mozart Way, Cerritos, CA  90703,  Cell (562) 756-3551

E-Mail:  wesleyjwchen@gmail.com

 

OBJECTIVE

 

Looking for an opportunity to exercise more leadership and responsibilities while leveraging experience and passion for marketing to grow revenue with a focus on strong ROI.

 

EXPERIENCE
Marketing Specialist                                                                                                                             Feb 2018 to Present

Zyxel Communications, Inc.  |  Anaheim, CA

·         Managed Facebook Ads, Google Ads, and LinkedIn Ads with an increased 15% YOY on Amazon Sales with a quarterly budget of $120,000

·         Handled Facebook Business Manager and quadrupled the company’s fans by 2,000 to 8,000 fans

·         Analyzed data from Google Analytics, Hubspot, and Amazon Seller Central to increase ROI

·         Created content for external newsletters and e-mail blasts to promote new products and solutions

·         Moderated weekly webinars via Zoom and WebEx platforms with a consistent 75% attendance rate

·         Coordinated e-mail campaigns via Hubspot, Constant Contact and Mail Chimp with a consistent 25% CTR

·         Managed 60 tradeshows annually by MDF deals, promotions, logistics, displays and registrations

 

Property Management Assistant                                                                                                  Dec 2015 to Sept 2017

Kung Management, Inc.  |  Los Angeles, CA

·         Managed apartments and retail stores

·         Maintained listings on Zillow.com with a 0% vacancy rate

·         Scheduled property maintenance and repairs

 

Marketing Intern                                                                                                                               July 2015 to Nov 2015    Captek Softgel International  |  Cerritos, CA

·         Coordinated with sales on customer inquiries

·         Managed tradeshows by handling registrations, logistics, and marketing materials

·         Handled a budget of $100,000 and created a very successful brand new tradeshow booth

·         Created fliers, newsletters, advertisements, and sell sheet concepts from Adobe Photoshop

 

CERTIFICATES
Google AdWords Certificate 2018

Google Analytics IQ Certificate 2018

 

SKILLS
Facebook Ads, Google Ads, LinkedIn Ads, Google Analytics, Hubspot, Shortstack, Amazon Marketplace, Stackline, Constant Contact, Mail Chimp, Zoom, GoToWebinar, WebEx, Social Media, Adobe Photoshop, and Microsoft Office

 

EDUCATION

Cal State University, Long Beach – Aug 2012 to Dec 2016                                                                Long Beach, CA       Bachelor of Science in Business Administration with an emphasis in Marketing

 

ACTIVITIES AND INTERESTS
Photography, Videography, Rock Climbing, Dancing, Muay Thai, Jiu Jitsu