Description
CULTURE VULTURE
I fuse a background in classical arts, a perspective based in academia and a passion for vibrant new media forms to build communities of creativity and expression!
COMMUNITY-DRIVEN CONNECTIONS
A digital native and early-adopter of social platforms, I’m peering beyond the trendy to provide insight into tangible, meaningful communication strategies for tastemakers and industry-leaders.
THE ARTS
I speak music; in fact, I’ve been playing piano since age 8. I know more than a few dance steps and choreographers. At some point or another, I’ve been a pianist, guitarist, visual artist, foodie, installation designer, event organizer, box office manager, non-profit administrator, sound technician and stage manager. All of this experience lends to my deep passion in helping professionals and organizations tell their story using their language in a compelling and relevant medium.
THE BUSINESS
I’ve spent the last few years working with agencies providing creative and strategic development to Fortune 500 companies. I’ve helped market the launch of a leadership development program earning $1M+ in its first year of offering. I’ve also had direct posting access to social media outlets of the world’s biggest automaker. FORMATS Graphic design. Presentations and workshops. Web design. Public performance. Social media. Conventions and expos. Press releases. Video conceptualization. Merchandise.
HOW I CONNECT
I’m an ENTP, with a very strong preference for extroversion. I build an internal consensus before making recommendations by consuming a ton of media and gathering established and emerging viewpoints. And I’m happy to play Devil’s Advocate to move conversations into compelling, creative pathways.
SKILLS
Advanced: Photography, Photoshop, InDesign, Lightroom, Microsoft Office, Google Docs and Collaborative Working Software such as Basecamp, Wordpress, creative conceptualizing, Front of House operations, crisis communications, crowd control, Mac OSX/Microsoft, copywriting
Professional Level: Illustrator, HTML, CSS, Backline
Skills
- advertising
- artist relations
- blogging
- community management
- content strategy
- copywriting
- creative direction
- creative services
- event management
- event planning
- festivals
- fundraising
- graphic design
- illustrator
- indesign
- jewish education
- live audio
- live events
- marketing
- media relations
- merchandise
- music education
- music festivals
- new media
- newsletters
- non-profit administration
- nonprofits
- photography
- photoshop
- piano
- social marketing
- social media
- social networking
- strategy
- thinking outside the box
- web design
- wordpress
Education
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University of California, Los Angeles
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2006-2009
World Arts and Cultures, BA
Minor in Hebrew & Jewish Studies
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The Hebrew University
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2008-2008
International Studies
Abroad semester in Jerusalem
Experience
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Gardner Automotive Communications
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2012
Content Marketing
• Developed redesign of corporate homepage with mockups, punchy copy and design direction.
• Responsible for day-to-day execution of Toyota Racing Dream Build Challenge
• Daily community management on channels reaching millions of consumers amongst a wide variety of lifestyle and enthusiast brands.
• Identify social media best practices and trends.
• Conduct community conversation audits to identify key online influencers
• Compose and implement posts to SM channels, including major NASCAR and NHRA properties, multi-national sponsors, drivers and build shops.
• Graphic direction and execution for advertising inventory on NASCAR.com, HowStuffWorks.com, Toyota.com, BassPro.com and more
• Work daily with SM Director to ensure proper messaging is being executed online and that it is relevant to campaign goals -
Brainard Strategy
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2012
Marketing and Social Media Director
• Re-designed corporate website flow and social media accounts to meet brand standards.
• Oversee content creation for digital and print channels, with an emphasis on video
• Provide visual direction and consultation input on all marketing projects, event invitations, and leadership development program launch. -
Wolfbear Consulting
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2011
Freelance Consultant
Creative Solutions to Creative Problems. The goal of my personal brand is to be a valuable millennial hub for energetic, mission-driven projects that reach out from the technological divide that teach, inform and excite.
• Website & Wordpress Implementation
• Portrait and Event Photography
• Conducted beta product launch, new business development for start-up SportSnaps.com
• Graphic Design
• Personal and Organizational Branding
• Fundraisers and Development Brochures
• Social Networking and Community Building
• Good Ideas and Creative Problem Solving -
Transformational Festivals
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2010
Production, Photography and Marketing Ninja
Current Projects:
· Lucidity Festival — Media Team Lead, Podcast Producer/Host
· LostInSound — Contributor, Photographer
· The Bloom Series — Contributor, Photographer, Videographer, Social Media Jedi
· Transformational Festivals Facebook Page — Contributor/Editor2014: Burning Man (Hooch House), Desert Hearts Summer (Media), Enchanted Forest (Media), Firefly (Media), Foreverland (Featured Archivist), Gratifly (Media), Lightning in a Bottle (Media), Lucidity (Ticketing/Gate Manager), Oregon Country Fair, Sonic Bloom (Media), Strawberry Bluegrass (Ticketing Volunteer)
2013: Art Outside (Backline Volunteer), Burning Man (Sacred Spaces Village), Lightning in a Bottle (Media), Lucidity (Ticketing/Gate Lead), Sonic Bloom (Volunteer), Shambhala, Strawberry Bluegrass (Artist Relations Volunteer), Symbiosis
Los Angeles-Based Non-Profit Volunteership: Ciclavia, Grand Performances, Glow, Santa Monica Festival, World Festival of Sacred Music
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Various Synagogues and Organizations
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2004-2013
Music & Jewish Culture Educator
• Camp SWIG, Saratoga, CA (2003)
• Bureau of Jewish Education, Orange County, CA (2003-2006)
• Various piano students (2004-2006)
• Temple Beth Tikva, Fullerton, CA (2004-2006)
• Temple Beth David, Westminster, CA (2004-2006)
• Congregation B’nai Tzedek, Fountain Valley, CA (2005-2006)
• Camp Newman, Santa Rosa, CA (2006)
• UCLA Hillel/Kesher, Los Angeles, CA (2006-2010)
• University Synagogue, Los Angeles, CA (2011-2013)
• Lucidity Festival, Santa Ynez, CA (2014) -
Yiddishkayt
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2010-2011
Programming & Communications Director
• Finalist: Jewish New Media Fund, “Hypercities: Jewish Boyle Heights.” A collaboration between Yiddishkayt, UCLA Center for Jewish Studies and Hypercities. An interactive, multimedia digital mapping of the Jewish American experience in Boyle Heights, Los Angeles as an infinitely scalable prototype for the entire country.
• Won grant proposal to bring the Dora Wasserman Yiddish Theatre (Montreal) to Los Angeles as part of the Ford Amphitheater summer series (however the show was eventually cancelled due to scheduling conflicts)
• Presented regional debuts of musical acts such as Psoy Korolenko and the Michael Winograd Trio and film premieres such as “Sholem Aleichem: Laughing In the Darkness” with a guest appearance by Theodore Bikel and “On Holy Ground,” featuring a Q&A with members of the Klezmatics
• Expanded the Folks-Grupe cultural fellowship to older members of our community with the invention of the Meyvn Grupe
• Simultaneously improved Facebook and Twitter reach by 850% while solidifying the YidBits eNewsletter as the singular clearinghouse for Yiddish programming in Los Angeles.
• Re-designed and launched an updated Yiddishkayt.org -
Music Center
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2009-2010
Administrative Assistant, Support Organizations
• Provide administrative support to a small staff working in conjunction with major auxiliary fundraising organizations
• Interface with an elite cross-section of donors via telephone, e-mail and in-person
• Manage, update and digitize all donor-related records (approximately 15,000 files) -
Grand Performances
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2009-2009
Artist Relations Intern
• Outreach into the community for a popular free, outdoor world music series.
• Provide support for musicians, artists and film presentations at California Plaza in Downtown, Los Angeles.
• Selected through competitive Los Angeles County Arts Commission Summer Internship program -
Ruder Finn
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2008-2008
Intern
• General media relations for clients such as the International Christian Embassy of Jerusalem and MK Arieh Eldad.
• Composed editorial on solar energy in Israel for clients Aora Energy and Eilat-Eilot Energy Conference that was published in Jerusalem Post. -
Skirball Cultural Center
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2007-2008
Program Intern
• Provided administrative and event support for world music series and special events
• Brainstormed community outreach and new programming and marketing ideas
• Completed clerical work, including updating fiscal spreadsheets and guest databases
• Interactive curator for Stan Cafe’s installation, “Of All The People In All The World” aka The Rice Show
• Selected through competitive Los Angeles County Arts Commission Summer Internship program
