Description

PROFESSIONAL EXPERIENCE

Social Listening Analyst, March 2015- present

Wyndham Exchange & Rentals/ RCI, Parsippany, NJ

· Manage multiple monitoring profiles, requiring content review and categorization through Radian6

· Alert key stakeholders when important topics are detected within online monitoring process

· Provide recommendations based on monitoring data

· Develop monthly reporting and analysis

· Provide Social Media support for RCI and sister brands (as needed)

· Provide support and social media subject expertise for RCI Digital & eCommerce teams

Social Media Strategist, August 2014- March 2015

Wyndham Hotel Group, Parsippany, NJ

· Develop, execute and maintain social media brand outlets spanning over 3,300 hotels

· Achieve a strong, visible social media presence by providing customer service to guest through Facebook

· Report, track and analyze customer interaction on online presence by using Excel

· Daily interaction with top management and internal departments to coordinate overall online marketing efforts

· Review and Respond on WynReview, Trip Advisor, Expedia, Hotels.com and Yelp for 13 properties across 4 brands through Revinate

Public Relations and Marketing Intern, May 2014-June 2014

United Way of Columbia County, Bloomsburg, PA    

· Assisted in development of activities to increase public awareness through updating the brands website, Facebook, LinkedIn, Twitter and Instagram account

· Created news/press releases with the different agency profiles

· Internally and externally communicated with the communication team and 12 agencies

Marketing Project Assistant, January 2013- February 2013

H-Bloom, Manhattan, NY     

· Expanded their campaign and company recognition in the national press to support the sales and marketing team for their new Hero’s program

Head Lifeguard, Water Safety Instructor, (summer) 2008-2013

Lake Mohawk Country Club, Sparta, NJ    

·  Managed a staff of 25-30 lifeguards

·   Taught swim lessons to children ranging in age from 5-14 years old

·  Certifications: Water Safety Instructor, CPR, Waterfront Lifeguard, and Lifeguard Management

 

VOLUNTEER AND FUNDRAISING WORK
Help Armani Fundraiser, Sparta, NJ             

October 2013- December 2013

· Created an online fundraiser through youcaring.com and raised $6,095 in three months through social media

· Raised $675 for a three hour event held at Kroghs Restaurant & Brew Pub in Sparta, NJ, on November 29, 2013

 

Fundraising Chair, Alpha Sigma Tau National Sorority     

January 2012- September 2012

· Contributed in raising over $7,500 for the fundraising chair

· Awarded Top Tau, recognized as Alpha Sigma Tau National Convention